DE EJECUTIVO A EMPRESARIO

Sinopsis del producto

In Why People Don’t Buy Things, Harry Washburn and Kim Wallace reveal a powerful new approach for selling products, services, and ideas. Drawing from over twenty years of research and practice on the front lines of sales, marketing, and advertising, the authors focus on the buying process from the customer’s point of view. Using sophisticated analytical techniques that have been field-tested in industries as diverse as entertainment and health care, Washburn and Wallace break down the buying decision step-by-step and show you how to identify the three dominant buying profiles (Commanders, Thinkers, Visualizers), allowing you to tailor the selling process for maximum impact. Illustrating the principles through dozens of colorful case studies, Why People Don’t Buy Things offers a wealth of practical strategies and tactics to break free of old patterns, forge new relationships, and turn promising prospects into loyal customers.

9788479789084

REFLEXIONES PRACTICAS DE UN EMPLEADO CONVERTIDO EN EMPRESARIO

ALONSO, CARLOS